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CAMPARI X NEGRONI WEEK

Negroni Week is the celebration of the #1 best-selling classic cocktail in world best bars*, with Campari as the supporting sponsor of this initiative and the red heart of this iconic cocktail since its creation in 1919. During the week, every year… mention that Campari organizes several initiatives all around the world, and that the Negroni week aims at raising money for charitable causes.

NEGRONI: A CAMPARI STORY

Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.

HOW TO MAKE A NEGRONI

With a deliciously decisive flavor profile, the Negroni is the most loved cocktail in the world’s best bars.

SEE THE RECIPE

EVERY NEGRONI STARTS WITH CAMPARI

Just as there is no Negroni without Campari, there is no celebration without you and our
partner bars. Discover where to savor a perfect Negroni and explore its variations, from
classic ones to the most unexpected. Get ready to write your Negroni story!

FIND A BAR NEAR YOU

YOU'RE THE PROTAGONIST. WHICH NEGRONI COCKTAIL TELLS YOUR STORY?

GET THE STORY STARTED

JOIN THE NEGRONI WEEK STORIES

Dive into the creativity and passion that makes each Negroni story unforgettable and share yours to join the global celebration!

WRITE YOUR STORY
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