With a deliciously decisive flavor profile, the Negroni is the most loved cocktail in the world’s best bars.
Campari is the red heart of every Negroni, as confirmed by the International Bartenders Association (IBA) who lists it as one of its official ingredients.
Source: Drinks International Brand Report 2022
Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin.
Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.