CAMPARI & MILANO

Milano is a city with world renowned style and design, famed for sleek shapes and classic cuts. Campari’s image has evolved many times since its creation, yet this redesign takes a fresh look to celebrate Campari’s authenticity and historic credentials – highlighting the role Milan, beacon of style and fashion, has played in the conception and evolution of the brand.
The new bottle design is a visual ode to Milano, taking aesthetic cues from each element of the city’s culture in a timeless design that offers effortless confidence mixed with understated elegance, much like Milano itself. The sharpness of the lines reflects the sleek, minimalist fashion and contemporary design that Milano is known for, representing true Milanese craftsmanship and elegance. The direction of the lines signifies the journey of the aperitivo culture from Milano to the world, leading the eyes to the crest of the city in the centre of the bottle.