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NEGRONI WEEK,
INFINITE STORIES TO UNFOLD.
WRITE YOURS.

Join us from September 16th to 22nd celebrate the world’s most loved and iconic cocktail: the Negroni.

For seven days, each Negroni supports Slow Food’s mission to foster a more sustainable world of food and beverage while telling a unique story: yours. Get ready to embrace and discover the heritage and all the narratives that express the endless possibilities of Negroni stories.

DISCOVER MORE

NEGRONI: A CAMPARI STORY

Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.

Negroni ingredients

The original Negroni recipe

Serving

Negroni ingredients

Part Oz Cl
1 part 1 oz 3 cl CAMPARI
1 part 1 oz 3 cl LONDON DRY GIN
1 part 1 oz 3 cl SWEET RED VERMOUTH

The original Negroni recipe

1 POUR THE LONDON DRY GIN, SWEET RED VERMOUTH AND CAMPARI DIRECTLY INTO THE GLASS FILLED WITH ICE
2 GARNISH WITH A SLICE OF FRESH ORANGE

Serving

Serve in a rock tumbler glass

EVERY NEGRONI STARTS WITH CAMPARI

Just as there is no Negroni without Campari, there is no celebration without you and our
partner bars. Discover where to savor a perfect Negroni and explore its variations, from
classic ones to the most unexpected. Get ready to write your Negroni story!

FIND A BAR NEAR YOU

YOU’RE THE PROTAGONIST. WHICH NEGRONI COCKTAIL TELLS YOUR STORY?

GET THE STORY STARTED

MEET THE CAMPARI RED HANDS

NEGRONI IS A CANVAS FOR BARTENDERS’ CREATIVITY,
ALWAYS WITH CAMPARI AT ITS HEART.

During this Negroni Week, we proudly introduce our 2024 Global Red Hands: four exceptional bartenders from around the world – Millie Tang, Mona Gallosi, Tiffanie Barriere and Joe Schoefild – presenting their twist on the iconic Negroni

MILLIE TANG

Signature cocktail: From Cannes with love Negroni

MONA GALLOSI

Signature cocktail: D’ici à Là-bas Negroni

TIFFANIE BARRIERE

Signature cocktail: Southern Orchan Negroni

JOE SCHOFIELD

Signature cocktail: White flower Negroni

SOHO HOUSE SHORTS 2024

A ONE-OF-A-KIND FILM COMPETITION

Just as there is no Negroni without Campari, there is no cinema without great stories—like the one crafted by Justin Smith Uzomba, winner of this year’s competition in partnership with Soho House, which champions emerging talents from around the world. In his short film, “Keeping Up a Parent, Sis” he explores life’s transformative moments and echoes Campari’s unique role in a Negroni.

DISCOVER THE FULL STORY

JOIN THE NEGRONI WEEK STORIES

Dive into the creativity and passion that makes each Negroni story unforgettable and share yours to join the global celebration!

WRITE YOUR STORY
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