Australia 
NEGRONI TOOK
THE SPOTLIGHT
Mads Mikkelsen and Campari reinterpreted the Negroni at the 78th Cannes Film Festival.
A RECIPE THAT BECOMES A RITUAL
The Bartender: a role, a responsibility, a craft. Acclaimed actor Mads Mikkelsen embodied the iconic role at the 78th Cannes Film Festival, perfectly representing Campari’s values and DNA.
Mikkelsen’s unique character, charisma, elegance, intrigue, and global appeal are the layers Campari builds its legacy on, with his ability to bring depth and authenticity to his characters perfectly aligning with the iconic bitter’s essence, the commitment to excellence and the desire to create memorable and engaging experiences.
It was a delight to witness him slipping into the role of bartender, mastering the ritual of cocktail creation and bringing the iconic Negroni to a new life thanks to his masterful approach to tradition and culture, until an unexpected finale.
SCENES FROM THE EVENT
