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GALLERIA CAMPARI

OPEN THE DOORS OF GALLERIA CAMPARI AND EXPLORE THE HISTORY BEHIND AN ICON.


Homeangle_rightGalleria Campari

VISIT GALLERIA CAMPARI

Visiting Galleria Campari means living a behind-the-scenes immersion in the famous red aperitif invented in 1860. Take part in the Campari experiences: come and visit us in the first factory, built in 1904, and discover the history of the brand, its deep connection with the art scene and many curiosities about the world of advertising and mixology.

BOOK NOW

  • IMPORTANT NOTICE Dear visitors, from August 9th to august 24th 2025 Galleria Campari will be closed. We look forward to welcome you on future weekends!
  • The ticket to the museum includes the access to the temporary exhibition currently on display.
  • For reservations for groups, guided tours in English and out-of-hours visits: galleria@campari.com
  • For information and technical support in purchasing tickets: galleriacampari@civita.art (from Monday to Friday from 9.30 AM to 3.30 PM; Saturday and Sunday from 10 AM to 5.30 PM)
  • For information on the Galleria Campari Store: camparigallerystore@campari.com

 

WHERE TO FIND US

Viale Gramsci 161, Sesto San Giovanni (MI)

Gift an experience in Galleria Campari

Write us and request your Gift Card for the experience you prefer!

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BOLD! Declinazioni tipografiche Campari: Munari, Depero e oltre

Curated by Marta Sironi
14 November 2024 – 30th June 2025

The new exhibition reveals the very wide repertory of drawn lettering and typographic works conserved in the Campari Historical Archive in a new reinterpretation dedicated to the word and its relationship with the image. The gestures of writing and drawing, logo, typographic architecture are few of the themesart part of the exhibition itinerary involving about one hundred and seventy works , many of them previously unpublished.
The exhibition brings together a selection of artworks created by artists from the twentieth century , including Fortunato Depero, Marcello Nizzoli, Erberto Carboni, George Guillermaz, Sergio Tofano (Sto), Primo Sinopico, Giorgio Dabovich and Nikolay Diulgheroff. The beating heart of the show and inspiration for the development of the exhibition is Bruno Munari’s Declinazione Grafica del nome Campari. The Campari advertising campaign presented in the metro stops of Milan’s first subway line designed by Franco Albini in 1964, which turns sixty years in 2024.

TIFFANIE BARRIERE

Signature cocktail: Southern Orchan Negroni

JOE SCHOFIELD

Signature cocktail: White flower Negroni

JOE SCHOFIELD

Signature cocktail: White flower Negroni

JOE SCHOFIELD

Signature cocktail: White flower Negroni

EMI LIGABUE MAGAZZINI NOVECENTO

March 24, 2025 – June 30, 2025
Project Room

Emi Ligabue transforms the space of the Project Room into a universe in which everyday objects such as eggs, bread and glasses are mixed with basic furnishings, creating a small interior setting in which they are all laid out on the table. In a game of make-believe that combines the rituals of daily life with the formal research of the same objects in twentieth-century art and design, Ligabue activates a process of observation, copying and assembly to recall to the visitor’s mind the biscuits of Giorgio De Chirico, Piero Manzoni’s bread rolls and Felice Casorati’s bowls.
The exhibition focuses on the expressive language of collage, in a direct homage to Cubism that relies on shreds of materials and newspapers to simulate everyday noise. Glasses and bottles, recurring in paintings of the twentieth century when bars were the hub of sociability, are gathered by the artist to emphasize the link between consumption and her pictorial translation.

Bar Stories on Camera. Galleria Campari / Magnum Photos 4 October 2023 - 30 April 2024

The exhibition presents 90 photographs from the 1930s to the early 2000s recounting the history of the world of the bar through 48 images from the Galleria Campari Historical Archive and 42 shots by 24 international photographers from the Magnum Photos agency, including Capa, Erwitt, Parr and Scianna. The show features also a selection of recipe books and cocktail compendia from the late-nineteenth century to the 2000s, original objects and ephemera: menus, letterheads, signage, glasses, mixing tools, posters and vintage advertising objects. The multifaceted vitality of the bar context is here portrayed, in an exploration of its social connotations as a place of meeting, aggregation, leisure and cultural exchange, and one where Campari has been a key protagonist ever since 1860.

Campari
SWITZERLAND. 1930s. ARCHIVE GALLERIA CAMPARI
photo in Galleria Campari
ITALY. 1950s. ARCHIVE GALLERIA CAMPARI
photo in Galleria Campari
LAUSANNE, SWITZERLAND. 1930s. ARCHIVE GALLERIA CAMPARI
photo in Galleria Campari
Milan, Italy. Bar Campari. 1919-20. Archive Galleria Campari
photo in Galleria Campari
Italy. 1955. Archive Galleria Campari
photo in Galleria Campari
Italy. Late nineteenth Century. Archive Galleria Campari
Campari
ALASSIO, ITALY. 1930s. ARCHIVE GALLERIA CAMPARI
photo in Galleria Campari
ITALY. Capri. 1984. © Ferdinando Scianna / Magnum Photos
photo in Galleria Campari
Miscellaneous. USA. New York City. 1955. © Elliott Erwitt / Magnum Photos
photo in Galleria Campari
BELGIUM. Brussels. 1981. © Harry Gruyaert / Magnum Photos
photo in Galleria Campari
PHILIPPINES. Airlines. 1953. © George Rodger / Magnum Photos

THE HISTORY OF GALLERIA CAMPARI

Galleria Campari opened in 2010 for the 150th anniversary of Campari. It is in Sesto San Giovanni, Milan, in the Headquarters of Campari Group designed by the internationally renowned architect Mario Botta. Galleria Campari is home to interactive installations and iconic original posters, drawings, sketches, artists’ books, from the beginning of the 1900 until modern times by important artists such as Dudovich, Nizzoli, Cappiello, Depero, Munari. In addition, Galleria Campari narrates the profound relationship between Campari and the world of cinema through the Italian “Caroselli” of the 1960s/1970s; the TV commercials by directors such as Fellini and Singh Tarsem; and short movies designed by Sorrentino, Sollima and Garrone.

GALLERIA CAMPARI COLLECTION

The space also shows a selection of original mixology tools; historical bottles and glasses; vintage merchandising and contemporary design pieces. With a history as deep and rich as the flavor of the liquid itself, Campari has a unique heritage and story to tell which may start in 1860 but goes beyond the present to clearly mark its path into the future.

Art Journals

CHECK OUT OUR ART JOURNALS TO EXPERIENCE FIRST-HAND CAMPARI’S MULTIDISCIPLINARY RELATIONSHIP WITH ART AND IMAGINATION.

  1. INDUSTRIAL ARCHITECTURE

    Download

  2. STREET ART

    Download

  3. RESTORATION

    Download

  4. CAMPARI SODA

    Download

  5. CAMPARINO IN GALLERIA AND ITS CAMPARI SELTZ

    Download

  6. THE PERFECT NEGRONI

    Download

  7. CAMPARI AND THE WORLD OF CINEMA

    Download

  8. FUTURIST MIXOLOGY

    Download

  9. CAMPARI AND POETRY

    Download

  10. CAMPARI AND THE BELLE ÉPOQUE – TOWARDS THE LIBERTY STYLE

    Download

  11. CAMPARI AND THE BELLE ÉPOQUE – VOYAGE TO MODERNITY

    Download

  12. AMERICANO

    Download

  13. LEONETTO CAPPIELLO, THE MASTER OF IMAGINATION

    Download

  14. CAMPARI: THE GAME OF LETTERS

    Download

  15. HISTORY OF THE BAR AND BARTENDING

    Download

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