GALLERIA CAMPARI
OPEN THE DOORS OF GALLERIA CAMPARI AND EXPLORE THE HISTORY BEHIND AN ICON.
RED CARPET: il cinema dei sogni.
Campari e l’immaginario del divismo, 1900–1960
October 23, 2025 – June 2, 2026
Curated by Giulia Carluccio
Galleria Campari presents a new exhibition exploring the phenomenon of stardom in cinema in relation to advertising and communication strategies of the time.
The exhibition project retraces over sixty years of film history from an unusual perspective, where art, advertising, fashion, and contemporary celebrity culture converge. Cinema and the star system are presented in dialogue with the production and communication strategies that helped shape the imagery of the early twentieth century.
Alongside works from the Campari Historical Archive, the exhibition features loans from the Museo Nazionale del Cinema di Torino, Magnum Photos – including a selection from Philippe Halsman’s iconic ‘Jump’ series and works by Eve Arnold, Burt Glinn, and David ‘Chim’ Seymour – dall’Achivio Luce Cinecittà, dal Centro Studi e Archivio della Comunicazione Università degli Studi di Parma, dalla Collezione Bortone Bertagnolli, Collezione Bortone Bertagnolli, Collezione Dario Cimorelli, Vogue, ©Condé Nast, Ministero della Cultura – Pinacoteca di Brera – Biblioteca Nazionale Braidense di Milano.
THE HISTORY OF GALLERIA CAMPARI
Galleria Campari opened in 2010 for the 150th anniversary of Campari. It is in Sesto San Giovanni, Milan, in the Headquarters of Campari Group designed by the internationally renowned architect Mario Botta. Galleria Campari is home to interactive installations and iconic original posters, drawings, sketches, artists’ books, from the beginning of the 1900 until modern times by important artists such as Dudovich, Nizzoli, Cappiello, Depero, Munari. In addition, Galleria Campari narrates the profound relationship between Campari and the world of cinema through the Italian “Caroselli” of the 1960s/1970s; the TV commercials by directors such as Fellini and Singh Tarsem; and short movies designed by Sorrentino, Sollima and Garrone.
Art Journals
CHECK OUT OUR ART JOURNALS TO EXPERIENCE FIRST-HAND CAMPARI’S MULTIDISCIPLINARY RELATIONSHIP WITH ART AND IMAGINATION.
INDUSTRIAL ARCHITECTURE
STREET ART
RESTORATION
CAMPARI SODA
CAMPARINO IN GALLERIA AND ITS CAMPARI SELTZ
THE PERFECT NEGRONI
CAMPARI AND THE WORLD OF CINEMA
FUTURIST MIXOLOGY
CAMPARI AND POETRY
CAMPARI AND THE BELLE ÉPOQUE – TOWARDS THE LIBERTY STYLE
CAMPARI AND THE BELLE ÉPOQUE – VOYAGE TO MODERNITY
AMERICANO
LEONETTO CAPPIELLO, THE MASTER OF IMAGINATION
CAMPARI: THE GAME OF LETTERS
HISTORY OF THE BAR AND BARTENDING
GALLERIA CAMPARI
SOCIAL MEDIA
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