CAMPARI CASK TALES
Introducing a rare creation – a collection which expertly finishes Campari bitter in specially selected ex-American Bourbon, Jamaica Rum and Mexican Tequila casks.
The result is a range of expressions evoking tales from across the globe.
THE ORIGIN OF CAMPARI CASK TALES
Campari’s story, beginning in 1860, is steeped in history, passion and creativity. Founder Gaspare Campari invented a revolutionary liquid known for its unmistakable, vibrant red colour and bitter taste profile. Now an icon of the vibrant Aperitivo culture of Milano, Campari’s flavour profile has remained nearly identical since this time.
After years of experimentation and in tribute to Gaspare Campari’s vision, Campari Cask Tales has been born. The collection invites you to explore the tales of Wild Turkey Bourbon, Appleton Estate Jamaica Rum and Espolòn Tequila as they infuse with those of Campari bitter.
THE CRAFT OF
CAMPARI CASK TALES
In creating this new collection Campari Herbalist & Master Blender, Bruno Malavasi used his knowledge of each liquid and the processes used to create them to predict how their profiles could add a new twist and depth to the signature DNA of Campari bitter.
Well-used casks are individually chosen for each finishing to ensure that the flavour from the previous liquids shines through in each expression. Once selected, these barrels are transported to the home of Campari: Italy, where the finishing process then takes place under the care of Bruno’s team before bottling.
After stringent testing, the optimum time for finishing was found to be around six months. This timeframe allows for individual, complex profiles to surface in each expression without overpowering the unmistakeable Campari bitter taste. Each barrel is tasted before bottling to ensure the perfect balance has been met.
CAMPARI CASK TALES
BOURBON FINISH
Campari Cask Tales Bourbon Finish is finished in ex- Wild Turkey No.4‘Alligator’ char, new American oak barrels.
The lingering flavours of Wild Turkey in the barrel bring creamy caramel notes to the Campari Cask Tales bourbon finish. While finishing Campari bitter in these high-char casks imparts a delightful contrast of vanilla, from the oak, and smoky char flavours onto the iconic Campari profile.
TASTING NOTEs
APPEARANCE
Distinctive red with slightly orange reflections.
NOSE
Caramel notes with memories of vanilla. Sweet baked fruit and iconic Campari herbal notes.
BOUQUET & FLAVOUR
Smooth vanilla bourbon notes across a velvety, creamy body. Campari notes with wood and dried fruit. A hint of oaky smokiness.
FINISH
Bittersweet with touches of herbal and woody notes.
CAMPARI CASK TALES
RUM FINISH
The finishing of Campari Cask Tales Rum Finish takes place in barrels used for the maturation process of Appleton Estate Jamaica Rum.
These barrels, used for Appleton Estate ageing are No.1 selected American Oak Bourbon barrels, chosen for their low tannins and the vanilla flavour they impart.
Imparted by the aged Jamaica Rum formerly in the barrel, subtle hints of tropical notes balance the bittersweet taste of Campari bitter, while the orange peel top notes left by the rum complement Campari’s orange and herbal fragrances. A touch of gentle vanilla can be found on the nose of the Campari Cask Tales Rum Finish.
TASTING NOTES
APPEARANCE
Distinctive red with slightly orange reflections.
NOSE
Characteristic Campari herbal aromas coupled with gentle vanilla. Harmonious notes of sweet wood.
BOUQUET & FLAVOUR
Herbaceous notes with mild notes of bitter roots.
FINISH
Bittersweet finish with delicate herbal memories.
CAMPARI CASK TALES
TEQUILA FINISH
Campari Cask Tales Tequila Finish is finished in ex-Espolòn barrels. These No.2 char American Oak barrels to maintain the purity of this agave flavour.
Finishing Campari bitter in these barrels adds a completely new twist to the classic Campari liquid. It imparts a slightly tart, herbal taste with notes of pepper and citrus.
TASTING NOTES
APPEARANCE
Distinctive red with slightly orange reflections.
NOSE
Pleasantly powerful with robust herbal notes.
BOUQUET & FLAVOUR
Distinctive peppery and herbal notes, with a hint of citrus. Polished, bittersweet tail characteristic of Campari bitter.
FINISH
Dry and neat bitter herbal finish.
HOW TO ENJOY CAMPARI CASK TALES
A new and intriguing Campari experience: enjoy Campari Cask Tales as part of an Aperitivo pairing experience or in a new twist on a classic cocktail.
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