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CAMPARI

The iconic, unforgettable italian red spirit at the heart of some of the world’s most famous cocktails.


What does
Campari
taste like?

This year, the Campari Red Hands compeon focus is to find the next Aperivo Icon, inspired by themeless legacy of the Negroni.

In the spirit of the Negroni’s heritage, we invite bartenders to create a drink that transcends the boundaries of tradion. Your creaon shouldn’t be confined by the classic structure or ingredients but should embody the essence of a Negroni. Your creaon doesn’t need to adhere to a specific number of ingredients. This is an opportunity to break free from convenon, allowing your creavity to shine and your innovaon to redefine the boundaries of what an Aperivo can be.

“THE RECIPE IS SO BEAUTIFULLY BALANCED THAT UPON REMOVING EVEN THE LAST INGREDIENT OF THE LIT, THE WHOLE LIQUID WOULD FALL APART”

– Bruno Malavasi, Herbalist & Master Blender Italian Icons.

Appearance

Brilliantly clear with a vibrant, Campari Red color.

Aroma

Appealingly complex, with herbal, orange and floral notes.

Flavor

Pleasantly bitter with a velvety aftertaste. Intense notes of orange, herbs and wood.

How to enjoy Campari

Campari lies at the heart of some of the world’s most beloved and iconic cocktails.
Discover Campari cocktail creations.

Find out more

Awards for
Campari

Campari has been awarded with the following accolades by the prestigious Drinks International Annual Brand Report.

#1 BEST SELLING BRAND
IN LIQUEURS CATEGORY*

*Source: Drinks International Brands Report 2022

#2 TOP TRENDING
LIQUEUR*

*Source: Drinks International Brands Report 2022

EXPLORE
CAMPARI'S PRODUCTS

Discover all
the Campari products

Campari Cask Tales

Campari Soda

Campari Negroni

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ISCRIVITI