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CAMPARI ET LE CINÉMA. TANT QU'IL Y A UNE HISTOIRE À RACONTER, IL Y AURA UN FILM À RÉALISER.

Depuis sa création en 1860, Campari a repoussé les limites de la créativité pour aller au-delà de l’ordinaire, libérant les passions et les talents des artistes de différents domaines sur le chemin de la création. La relation entre Campari et le cinéma a marqué les années et continue de le faire aujourd’hui. De Fellini à Sorrentino, des géants internationaux aux jeunes talents émergents, en passant par les festivals de cinéma du monde entier, le monde du cinéma a toujours su exprimer la passion rouge de Campari à travers un langage nouveau et intéressant. Derrière chaque moment Campari se cache une histoire : un regard, une rencontre, une touche d’intrigue, un mystère. Comme dans un film.

LE CINÉMA, C’EST EN NOUS.

CAMPARI, COLLECTIONNEUR DE GRANDES HISTOIRES

“Un Negroni, s’il vous plaît.” Une demande à l’apparence toute simple, mais qui peut marquer le début d’une nouvelle histoire, voire même d’un prochain film. Lorsque vous commandez un cocktail Campari, vous préparez le terrain pour un moment Campari.

LES MOMENTS CAMPARI ET L’ART DU RÉCIT

Derrière chaque moment Campari, il y a une histoire que nous partageons. Il s’agit d’un scénario en devenir. Il s’agit de toi, qui lis ceci. Il s’agit de nous tous et de nos visions, souvenirs et sentiments qui élèvent l’expérience d’un apéro à une scène du film de nos vies.

Festival de Cannes

Since its creation, Campari has pushed the boundaries of cinema to go beyond the norm. The official partnership with Festival de Cannes is a continuation of Campari’s existing legacy in the world of cinema and its true and never-ending pursuit to unlock the creativity, individuality and Red Passion of others.

Venice Film Festival

A timeless story

For four consecutive years, Campari has been the main sponsor of the Venice International Film Festival. With passion and creativity as a common theme running through the event, the brand organized a series of initiatives designed to promote dialogue between established talent and new faces of the big screen, accompanying some of the festival’s most exclusive events. The peak of the activity was the Global Premiere of Campari Red Diaries 2021 on September 7th, as the documentary and short film were revealed to the public for the first time. Finally, Campari celebrated the contribution made by those who work closely with directors with the return of the official “Campari Passion for Film Award”.

New York Film Festival

For the past three years, Campari has served as the exclusive spirits sponsor and Opening Day presenting sponsor of New York Film Festival – an industry centerpiece showcasing the state of cinema that has shaped film culture in the city and beyond. Campari’s ongoing support of the iconic festival demonstrates the brand’s continued commitment to championing the film industry, cinematic creatives and their Red Passions. In 2021, Campari amplified their festival sponsorship with the North American premiere of the innovative Fellini Forward documentary and film as a special Partner Presentation.

Locarno Film Festival

Campari has been an Official Event Partner of the Locarno Film Festival since 2020. This commitment reflects Campari’s long-term support of the film industry. The partnership was expanded in 2022 with the introduction of the brand new Davide Campari Lounge, located next to the famous Piazza Grande, where visitors could enjoy a genuine Italian aperitivo. The Lounge also hosted various festival events such as interviews with film delegations, panel discussions and industry meet & greets. At the Opening Night Award Ceremony, Aaron Taylor-Johnson received the Davide Campari Excellence Award, honoring the British actor and Golden Globe winner for his changeability and innovation. Later that evening, Campari hosted the official Opening Party at the historic Villa San Quirico on the shores of Lago Maggiore. To honor the successful partnership, Camparino in Galleria created a unique cocktail to be served exclusively at the Locarno Film Festival: the Red Carpet – Locarno Edition.

Melbourne Film Festival

Campari presented selected feature films including a Campari Red Passion short film created in collaboration with emerging local filmmaker Lara Köse, a MIFF Accelerator Alumni. Campari also presented the official MIFF Closing Night film – screened nationally on MIFF’s digital platform, MIFF Play. A special pop-up venue, the Campari Cinema Club at Melbourne’s iconic Chapter House, hosted official MIFF events throughout the first half of the festival – where MIFF revelers enjoyed a Negroni or Campari Soda as the official cocktails of the 2021 film festival.

Viennale

For the third year running,Campari partnered with one of the oldest film festivals in the world, The Austrian Viennale. As an official sponsor for the festival, Campari welcomed film connoisseurs from across the globe to enjoy a Campari cocktail following the festival’s official press conferences and movie screenings.

CAMPARI ET LE CINÉMA : L’HISTOIRE JUSQU’À PRÉSENT.

KILLER IN RED

En 2017, le réalisateur oscarisé Paolo Sorrentino a réalisé et écrit ce film noir intrigant avec Clive Owen comme protagoniste. Dans le rôle du barman Floyd, l’acteur a raconté l’histoire du cocktail Killer in Red. Le film inaugure Red Diaries, l’évolution cinématographique du calendrier Campari.

THE LEGEND OF RED HAND

Les liens de Campari avec de grands noms de l’industrie cinématographique se sont poursuivis avec l’édition 2018 de Red Diaries. Stefano Sollima a été choisi pour interpréter l’idée selon laquelle derrière chaque grand cocktail se cache une histoire.

Les ingrédients de La légende de la main rouge? Une chance infinie, une identité cachée et un mystérieux gant rouge.

ENTERING RED

Réalisé par Matteo Garrone et mettant en vedette Ana de Armas, l’édition 2019 de Red Diaries suit notre protagoniste alors qu’elle se lance dans un passionnant voyage de découverte personnelle motivé par son âme curieuse et son esprit aiguisé. Que se passera-t-il lorsqu’elle entrera dans le Rouge?

FELLINI FORWARD

Pour l’édition 2021 de Red Diaries, Campari a lancé Fellini Forward : un projet pionnier inspiré de l’art visionnaire de Federico Fellini. Des techniques d’intelligence artificielle, notamment l’apprentissage automatique, ont été utilisées pour explorer le génie créatif de l’un des plus grands réalisateurs de tous les temps et donner vie à un court métrage unique.

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