Festival de Cannes

Since its creation, Campari has pushed the boundaries of cinema to go beyond the norm. The official partnership with Festival de Cannes is a continuation of Campari’s existing legacy in the world of cinema and its true and never-ending pursuit to unlock the creativity, individuality and Red Passion of others.

Venice Film Festival

A timeless story

For four consecutive years, Campari has been the main sponsor of the Venice International Film Festival. With passion and creativity as a common theme running through the event, the brand organized a series of initiatives designed to promote dialogue between established talent and new faces of the big screen, accompanying some of the festival’s most exclusive events. The peak of the activity was the Global Premiere of Campari Red Diaries 2021 on September 7th, as the documentary and short film were revealed to the public for the first time. Finally, Campari celebrated the contribution made by those who work closely with directors with the return of the official “Campari Passion for Film Award”.

New York Film Festival

For the past three years, Campari has served as the exclusive spirits sponsor and Opening Day presenting sponsor of New York Film Festival – an industry centerpiece showcasing the state of cinema that has shaped film culture in the city and beyond. Campari’s ongoing support of the iconic festival demonstrates the brand’s continued commitment to championing the film industry, cinematic creatives and their Red Passions. In 2021, Campari amplified their festival sponsorship with the North American premiere of the innovative Fellini Forward documentary and film as a special Partner Presentation.

Locarno Film Festival

Campari has been an Official Event Partner of the Locarno Film Festival since 2020. This commitment reflects Campari’s long-term support of the film industry. The partnership was expanded in 2022 with the introduction of the brand new Davide Campari Lounge, located next to the famous Piazza Grande, where visitors could enjoy a genuine Italian aperitivo. The Lounge also hosted various festival events such as interviews with film delegations, panel discussions and industry meet & greets. At the Opening Night Award Ceremony, Aaron Taylor-Johnson received the Davide Campari Excellence Award, honoring the British actor and Golden Globe winner for his changeability and innovation. Later that evening, Campari hosted the official Opening Party at the historic Villa San Quirico on the shores of Lago Maggiore. To honor the successful partnership, Camparino in Galleria created a unique cocktail to be served exclusively at the Locarno Film Festival: the Red Carpet – Locarno Edition.

Melbourne Film Festival

Campari presented selected feature films including a Campari Red Passion short film created in collaboration with emerging local filmmaker Lara Köse, a MIFF Accelerator Alumni. Campari also presented the official MIFF Closing Night film – screened nationally on MIFF’s digital platform, MIFF Play. A special pop-up venue, the Campari Cinema Club at Melbourne’s iconic Chapter House, hosted official MIFF events throughout the first half of the festival – where MIFF revelers enjoyed a Negroni or Campari Soda as the official cocktails of the 2021 film festival.

Viennale

For the third year running,Campari partnered with one of the oldest film festivals in the world, The Austrian Viennale. As an official sponsor for the festival, Campari welcomed film connoisseurs from across the globe to enjoy a Campari cocktail following the festival’s official press conferences and movie screenings.