Begin your journey.
IT’S THE DRIVE TO WRITE YOUR OWN STORY AND LEAD YOUR OWN NARRATIVE, THE INSPIRATION THAT ATTRACTS AND CHALLENGES US TO CREATE OUR OWN MASTERPIECES.
Call it by name
It is the year 1901 when Red Passion is born, told through the story of Dudovich’s Couple at the Tabarin.
Almost a century later, thanks to the visionary director Tarsem Singh, Red Passion becomes a story of challenge and inspiration, with Campari as the ultimate agent provocateur.
Not long afterwards, Red Passion transforms once more with L’Attesa by Joel Schumacher. It becomes the catalyst of possibilities, the delicious feeling of anticipation before a moment of exquisite flavour.
In 2017, Red Passion is ready to reach new heights. Cinematic legends such as Sorrentino, Sollima and Garrone are inspired to create stories of mystery, showing Campari as the guide on a journey into the unknown.
Time passes, and Red Passion continues to evolve. It becomes the urge that challenges you to leave your comfort zone. Red Passion inspires artists to reveal the deepest part of themselves, giving it shape and transforming it into outstanding creations.