Explore the world of Campari Red Passion

Begin your journey.

Red Passion

IT’S THE DRIVE TO WRITE YOUR OWN STORY AND LEAD YOUR OWN NARRATIVE, THE INSPIRATION THAT ATTRACTS AND CHALLENGES US TO CREATE OUR OWN MASTERPIECES.

Call it by name

The evolution of Red Passion

Chapter 01
Loving passion
It is the year 1901 when the Red Passion is born, told through the story of Dudovich’s Couple at the Tabarin.
Chapter 02
Daring Passion
Almost a century later, thanks to the visionary director Tarsem Singh, Red Passion becomes a story of challenge and inspiration, with Campari as the ultimate agent provocateur.
Chapter 03
Passion as a crescendo
Not long afterwards, Red Passion transforms once more with L’Attesa by Joel Schumacher. It becomes the catalyst of possibilities, the delicious feeling of anticipation before a moment of exquisite flavour.
Chapter 04
Intriguing passion
In 2017, Red Passion is ready to reach new heights. Cinematic legends such as Sorrentino, Sollima and Garrone are inspired to create stories of mystery and sensuality, showing Campari as the guide on a journey into the unknown.
Chapter 05
Creative Passion
Time passes, and Red Passion continues to evolve. It becomes the urge that
challenges you to leave your comfort zone. Red Passion inspires artists to reveal the deepest part of themselves, giving it shape and transforming it into outstanding creations.