CAMPARI
The iconic, unforgettable italian red spirit at the heart of some of the world’s most famous cocktails.
What does
Campari
taste like?
The unique and intense nature of Campari’s vibrant red color and multi-layered, bitter taste is the trademark of a connoisseur, stimulating the senses through a captivating visual and taste experience.
Campari is more than an aperitif. A contemporary classic and the embodiment of creative passion through a rich heritage, it stimulates the senses beyond the drink itself, offering a timeless style, magnetic charm and ever-evolving story that captivates and intrigues.
THE NEW BOTTLE
CAMPARI RED PASSION
Milano is a city with world renowned style and design, famed for sleek shapes and classic cuts. Campari’s image has evolved many times since its creation, yet this redesign takes a fresh look to celebrate Campari’s authenticity and historic credentials – highlighting the role Milan, beacon of style and fashion, has played in the conception and evolution of the brand.
The new bottle design is a visual ode to Milano, taking aesthetic cues from each element of the city’s culture in a timeless design that offers effortless confidence mixed with understated elegance, much like Milano itself. The sharpness of the lines reflects the sleek, minimalist fashion and contemporary design that Milano is known for, representing true Milanese craftsmanship and elegance. The direction of the lines signifies the journey of the aperitivo culture from Milano to the world, leading the eyes to the crest of the city in the centre of the bottle.
“THE RECIPE IS SO BEAUTIFULLY BALANCED THAT UPON REMOVING EVEN THE LAST INGREDIENT OF THE LIST, THE WHOLE LIQUID WOULD FALL APART”
– Bruno Malavasi, Herbalist & Master Blender Italian Icons.
Appearance
Brilliantly clear with a vibrant, Campari Red color.
Aroma
Appealingly complex, with herbal, orange and floral notes.
Flavor
Pleasantly bitter with a velvety aftertaste. Intense notes of orange, herbs and wood.
Awards for
Campari
Campari has been awarded with the following accolades by the prestigious Drinks International Annual Brand Report.
#1 BEST SELLING BRAND
IN LIQUEURS CATEGORY*
*Source: Drinks International Brands Report 2022
#2 TOP TRENDING
LIQUEUR*
*Source: Drinks International Brands Report 2022
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