CAMPARI & CINEMA
A PERFECT ALCHEMY COMBINING PASSION, CREATIVITY AND IMAGINATION
Since its creation in 1860, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the passions and talents of artists across different fields in the path to creation. The relationship between Campari and the cinema has made its mark over the years and continues to do so to this day.
From Fellini to Sorrentino, from international icons to young and emerging talents, through to film festivals all over the world, the world of cinema has always known how to express Campari’s Red Passion through new and interesting language.
Because behind a Campari moment there is always a hidden story: a glance, a meeting, a touch of intrigue, a mystery. Just like in a film.
Fellini Forward
For Red Diaries 2021, Campari launched Fellini Forward: a pioneering project inspired by the late Federico Fellini. Artificial Intelligence techniques including machine learning were used to explore the creative genius of one of the greatest filmmakers of all time to create a one-of-a-kind short film.
RED DIARIES
