CAMPARI & CINEMA

A PERFECT ALCHEMY COMBINING PASSION, CREATIVITY AND IMAGINATION

Campari & Cinema

Since its creation in 1860, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the passions and talents of artists across different fields in the path to creation. The relationship between Campari and the cinema has made its mark over the years and continues to do so to this day.
From Fellini to Sorrentino, from international icons to young and emerging talents, through to film festivals all over the world, the world of cinema has always known how to express Campari’s Red Passion through new and interesting language.
Because behind a Campari moment there is always a hidden story: a glance, a meeting, a touch of intrigue, a mystery. Just like in a film.

Fellini Forward

For Red Diaries 2021, Campari launched Fellini Forward: a pioneering project inspired by the late Federico Fellini. Artificial Intelligence techniques including machine learning were used to explore the creative genius of one of the greatest filmmakers of all time to create a one-of-a-kind short film.

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RED DIARIES

ENTERING RED

Directed by Matteo Garrone and starring Ana de Armas, the 2019 edition of Red Diaries follows our protagonist as she embarks upon an enthralling journey of personal discovery prompted by her curious soul and her acute mind. What will happen when she enters the Red?

THE LEGEND OF RED HAND

Campari’s connection with great names of the cinema industry continued with the 2018 edition of Red Diaries. Stefano Sollima was selected to interpret the idea that behind every great cocktail can be found a story. The ingredients of The Legend of the Red Hand? An endless chance, a hidden identity and a mysterious red glove.

KILLER IN RED

In 2017, Oscar-winning director Paolo Sorrentino directed and wrote this intriguing noir with Clive Owen as its protagonist. In the role of bartender Floyd, the actor told the story behind the Killer in Red cocktail. The film inaugurated Red Diaries, the cinematographic evolution of the Campari calendar.

FILM FESTIVAL

Venice Film Festival

A timeless story

For four consecutive years, Campari has been the main sponsor of the Venice International Film Festival. With passion and creativity as a common theme running through the event, the brand organized a series of initiatives designed to promote dialogue between established talent and new faces of the big screen, accompanying some of the festival’s most exclusive events. The peak of the activity was the Global Premiere of Campari Red Diaries 2021 on September 7th, as the documentary and short film were revealed to the public for the first time. Finally, Campari celebrated the contribution made by those who work closely with directors with the return of the official “Campari Passion for Film Award”.

New York Film Festival

For the past three years, Campari has served as the exclusive spirits sponsor and Opening Day presenting sponsor of New York Film Festival – an industry centerpiece showcasing the state of cinema that has shaped film culture in the city and beyond. Campari’s ongoing support of the iconic festival demonstrates the brand’s continued commitment to championing the film industry, cinematic creatives and their Red Passions. In 2021, Campari amplified their festival sponsorship with the North American premiere of the innovative Fellini Forward documentary and film as a special Partner Presentation.

Locarno Film Festival

Campari was the Official Partner of the 74th Locarno Film Festival. During the event the “Davide Campari Excellence Award ” was awarded to Laetitia Casta for her outstanding career in film. During the Festival, Campari presented the works of Etienne del Biaggio, a Swiss film student who followed the process of Fellini Forward, in the now iconic Red Cube.

Melbourne Film Festival

Campari presented selected feature films including a Campari Red Passion short film created in collaboration with emerging local filmmaker Lara Köse, a MIFF Accelerator Alumni. Campari also presented the official MIFF Closing Night film – screened nationally on MIFF’s digital platform, MIFF Play. A special pop-up venue, the Campari Cinema Club at Melbourne’s iconic Chapter House, hosted official MIFF events throughout the first half of the festival – where MIFF revelers enjoyed a Negroni or Campari Soda as the official cocktails of the 2021 film festival.

Viennale

For the third year running,Campari partnered with one of the oldest film festivals in the world, The Austrian Viennale. As an official sponsor for the festival, Campari welcomed film connoisseurs from across the globe to enjoy a Campari cocktail following the festival’s official press conferences and movie screenings.