OPEN THE DOORS OF GALLERIA CAMPARI AND EXPLORE THE HISTORY BEHIND AN ICON.
Bar Stories on Camera. Galleria Campari / Magnum Photos 4 October 2023 - 30 April 2024
The exhibition presents 90 photographs from the 1930s to the early 2000s recounting the history of the world of the bar through 48 images from the Galleria Campari Historical Archive and 42 shots by 24 international photographers from the Magnum Photos agency, including Capa, Erwitt, Parr and Scianna. The show features also a selection of recipe books and cocktail compendia from the late-nineteenth century to the 2000s, original objects and ephemera: menus, letterheads, signage, glasses, mixing tools, posters and vintage advertising objects. The multifaceted vitality of the bar context is here portrayed, in an exploration of its social connotations as a place of meeting, aggregation, leisure and cultural exchange, and one where Campari has been a key protagonist ever since 1860.
THE HISTORY OF GALLERIA CAMPARI
Galleria Campari opened in 2010 for the 150th anniversary of Campari. It is in Sesto San Giovanni, Milan, in the Headquarters of Campari Group designed by the internationally renowned architect Mario Botta. Galleria Campari is home to interactive installations and iconic original posters, drawings, sketches, artists’ books, from the beginning of the 1900 until modern times by important artists such as Dudovich, Nizzoli, Cappiello, Depero, Munari. In addition, Galleria Campari narrates the profound relationship between Campari and the world of cinema through the Italian “Caroselli” of the 1960s/1970s; the TV commercials by directors such as Fellini and Singh Tarsem; and short movies designed by Sorrentino, Sollima and Garrone.
CHECK OUT OUR ART JOURNALS TO EXPERIENCE FIRST-HAND CAMPARI’S MULTIDISCIPLINARY RELATIONSHIP WITH ART AND IMAGINATION.
CAMPARINO IN GALLERIA AND ITS CAMPARI SELTZ
THE PERFECT NEGRONI
CAMPARI AND THE WORLD OF CINEMA
CAMPARI AND POETRY
CAMPARI AND THE BELLE ÉPOQUE – TOWARDS THE LIBERTY STYLE
CAMPARI AND THE BELLE ÉPOQUE – VOYAGE TO MODERNITY
LEONETTO CAPPIELLO, THE MASTER OF IMAGINATION
CAMPARI: THE GAME OF LETTERS
HISTORY OF THE BAR AND BARTENDING
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