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GALLERIA CAMPARI

OPEN THE DOORS OF GALLERIA CAMPARI AND EXPLORE THE HISTORY BEHIND AN ICON.


Homeangle_rightGalleria Campari

VISIT GALLERIA CAMPARI

Visiting Galleria Campari means living a behind-the-scenes immersion in the famous red aperitif invented in 1860. Take part in the Campari experiences: come and visit us in the first factory, built in 1904, and discover the history of the brand, its deep connection with the art scene and many curiosities about the world of advertising and mixology.

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WHERE TO FIND US

Viale Gramsci 161, Sesto San Giovanni (MI)

Bar Stories on Camera. Galleria Campari / Magnum Photos 4 October 2023 - 30 April 2024

The exhibition presents 90 photographs from the 1930s to the early 2000s recounting the history of the world of the bar through 48 images from the Galleria Campari Historical Archive and 42 shots by 24 international photographers from the Magnum Photos agency, including Capa, Erwitt, Parr and Scianna. The show features also a selection of recipe books and cocktail compendia from the late-nineteenth century to the 2000s, original objects and ephemera: menus, letterheads, signage, glasses, mixing tools, posters and vintage advertising objects. The multifaceted vitality of the bar context is here portrayed, in an exploration of its social connotations as a place of meeting, aggregation, leisure and cultural exchange, and one where Campari has been a key protagonist ever since 1860.

SWITZERLAND. 1930s. ARCHIVE GALLERIA CAMPARI
ITALY. 1950s. ARCHIVE GALLERIA CAMPARI
LAUSANNE, SWITZERLAND. 1930s. ARCHIVE GALLERIA CAMPARI
Milan, Italy. Bar Campari. 1919-20. Archive Galleria Campari
Italy. 1955. Archive Galleria Campari
Italy. Late nineteenth Century. Archive Galleria Campari
ALASSIO, ITALY. 1930s. ARCHIVE GALLERIA CAMPARI
ITALY. Capri. 1984. © Ferdinando Scianna / Magnum Photos
Miscellaneous. USA. New York City. 1955. © Elliott Erwitt / Magnum Photos
BELGIUM. Brussels. 1981. © Harry Gruyaert / Magnum Photos
PHILIPPINES. Airlines. 1953. © George Rodger / Magnum Photos

THE HISTORY OF GALLERIA CAMPARI

Galleria Campari opened in 2010 for the 150th anniversary of Campari. It is in Sesto San Giovanni, Milan, in the Headquarters of Campari Group designed by the internationally renowned architect Mario Botta. Galleria Campari is home to interactive installations and iconic original posters, drawings, sketches, artists’ books, from the beginning of the 1900 until modern times by important artists such as Dudovich, Nizzoli, Cappiello, Depero, Munari. In addition, Galleria Campari narrates the profound relationship between Campari and the world of cinema through the Italian “Caroselli” of the 1960s/1970s; the TV commercials by directors such as Fellini and Singh Tarsem; and short movies designed by Sorrentino, Sollima and Garrone.

GALLERIA CAMPARI COLLECTION

The space also shows a selection of original mixology tools; historical bottles and glasses; vintage merchandising and contemporary design pieces. With a history as deep and rich as the flavor of the liquid itself, Campari has a unique heritage and story to tell which may start in 1860 but goes beyond the present to clearly mark its path into the future.

Art Journals

CHECK OUT OUR ART JOURNALS TO EXPERIENCE FIRST-HAND CAMPARI’S MULTIDISCIPLINARY RELATIONSHIP WITH ART AND IMAGINATION.

  1. INDUSTRIAL ARCHITECTURE

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  2. STREET ART

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  3. RESTORATION

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  4. CAMPARI SODA

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  5. CAMPARINO IN GALLERIA AND ITS CAMPARI SELTZ

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  6. THE PERFECT NEGRONI

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  7. CAMPARI AND THE WORLD OF CINEMA

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  8. FUTURIST MIXOLOGY

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  9. CAMPARI AND POETRY

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  10. CAMPARI AND THE BELLE ÉPOQUE – TOWARDS THE LIBERTY STYLE

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  11. CAMPARI AND THE BELLE ÉPOQUE – VOYAGE TO MODERNITY

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  12. AMERICANO

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  13. LEONETTO CAPPIELLO, THE MASTER OF IMAGINATION

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  14. CAMPARI: THE GAME OF LETTERS

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  15. HISTORY OF THE BAR AND BARTENDING

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