2017 CAMPARI RED DIARIES: KILLER IN RED
Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar.
Representing a step-change in the brand’s communication, Red Diaries brings to life the powerful ethos that “Every cocktail tells a story”, celebrating cocktails as a powerful vehicle for expression by shining a light on the influences that inspire bartenders to share their craft.
The 2017 Campari Red Diaries journey harnesses the richness of storytelling, using short films for the first time to guide Campari lovers on an imaginative journey through a year-long series of cocktail stories.
The founding story, a noir called Killer in Red, was written and directed by the Italian internationally-renowned award winner, Paolo Sorrentino and stars globally-acclaimed actor, Clive Owen.