{"id":11782,"date":"2026-08-10T09:01:51","date_gmt":"2026-08-10T09:01:51","guid":{"rendered":"https:\/\/www.campari.com\/nl-be\/?page_id=11782"},"modified":"2026-10-04T10:55:31","modified_gmt":"2026-10-04T10:55:31","slug":"onze-geschiedenis","status":"publish","type":"page","link":"https:\/\/www.campari.com\/nl-be\/onze-geschiedenis\/","title":{"rendered":"Onze Geschiedenis"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\"><div class=\"wp-block-cover alignfull hero-fluid has-background-dim wdfres-cover-feb18c\">\n<picture>\n<img width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background wp-image-105\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/02\/page-bg-history-hero-min.jpg\" alt=\"\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-group w-100 is-layout-constrained wdfres-core-group-dff8b1\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3895d3c0 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">Onze <br><mark class=\"has-inline-color has-secondary-300-color\">Geschiedenis<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/www.campari.com\/nl-be\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-e3429d\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c94859\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-11597\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-300x181.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-768x464.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc wp-block-paragraph\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De origines van Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6d59d2e607fb6dcce28335a5d08a63d5 wp-block-paragraph\">Aangedreven door zijn Red Passion, vond Gaspare Campari in 1860 een vloeistof uit die zo kenmerkend en revolutionair was dat deze sindsdien niet meer gewijzigd werd.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-098fce4cb28f6f8e032f0d414c777161 wp-block-paragraph\">De creativiteit en passie van Gaspare Campari en zijn zoon Davide waren zo sterk dat hun genie verder leeft door het merk, de vloeistof en deze die ze inspireren.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-72b601\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-11598\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-b85a44a836e0414e963069c76c4ff5eb wp-block-paragraph\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Iconische eigendommen<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-926bcb84d331608c5914a321acba721f wp-block-paragraph\">Toen Gaspare\u2019s Passion groeide samen met het merk, zag hij een opportuniteit zijn business te doen vanuit het nieuw gebouwde Galleria Vittorio Emanuele II, het culturele epicentrum van Milaan. Hij verhuisde naar het majestueuze nieuwe gebouw en noemde het Caff\u00e8 Campari wat uitkeek naar de iconische Piazza Duomo.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-26627078675cb60bb14e8504a082c4bf wp-block-paragraph\">Hier werd Davide Campari, erfgenaam van de Campari business, geboren op 17 november 1867.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-6d2d15\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-11599\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-300x217.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-768x556.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02 wp-block-paragraph\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De uitbreiding<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5fd4a83de88de83fa6abb2cb173b6e53 wp-block-paragraph\">Campari ontgroeide snel Caff\u00e8 Campari. Haar snelle, internationale groei resulteerde in de opening van het eerste ooit Campari laboratorium in Milaan.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-641715bafb1b20cfa93f96cb70d9d49b wp-block-paragraph\">Het succes duurde verder en om aan de nieuwe vraag te voldoen, verhuisde Campari in 1904 naar een eigen fabriek in Sesto San Giovanni, nu de thuishaven van Campari Group Headquarters. Davide\u2019s Red Passion inspireerde hem om Campari over de ganse wereld te brengen.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cd43b1d514870725a9dc4e73b83514f5 wp-block-paragraph\">Figuur 3.2: Foto van de historische Campari fabriek, circa 1906<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cfeced\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-11600\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-300x243.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-768x623.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d2cd5e28f2e572e67f61535a4e82ffdc wp-block-paragraph\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">De Camparino<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-37b3381e586c65bfbf925ed1e908f7fc wp-block-paragraph\">Als eerbetoon aan het Caff\u00e8 Campari van zijn vader ontwierp Davide de bar Camparino in Galleria. Het revolutioniseerde de manier waarop van de bitter genoten werd, en introduceerde de levensstijl van Red Passion aan de Milanezen, de aperitivo makend die zij tot op vandaag vereren en zijn invloed in de cultuur behoudend.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-83905ae96c503db5222a7e2de27c4461 wp-block-paragraph\">Figuur: De Camparino in Galleria gefotografeerd in 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-fd88f8\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-11601\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min.webp 700w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min-205x300.webp 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5 wp-block-paragraph\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De Red Heart en Art Liaison<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c1243721681523c0bd5f91c32eb0844c wp-block-paragraph\">Het is het begin van een tijdperk. De Americano en de Negroni worden uitgevonden, met Red Passion in het hart. Beide cocktails zijn vermeld op de IBA-lijst van offici\u00eble drankjes, in de onvergetelijke categorie.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f4e884fda658a553b88236c905508995 wp-block-paragraph\">Tezelfdertijd begonnen vele grote artiesten te werken met Campari, het begin markerend van de verbinding van het merk met de kunstwereld. Leonetto Cappiello ontwierp bijvoorbeeld de de befaamde Spiritello sprite ingepakt in een sinaasappelschil.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e48bcc\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-11602\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min.webp 889w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-260x300.webp 260w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-768x885.webp 768w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f65c9bd1d4d7e699fe825ac493d98bae wp-block-paragraph\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Futuristische reclame<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a9510c0bb0985d05d1ba1b7a2405ad8b wp-block-paragraph\">Van bij het prille begin heeft Campari de grenzen van de creativiteit verlegd om verder te gaan dan de norm, en dit werd evident in de onvergetelijke reclame wat het merk gemaakt heeft tot wat het nu is. Toen kunst meer geometrisch en dynamisch werd, omarmde Campari Depero\u2019s Red Passion, gemaakt van mechanische ontwerpen en organische vormen, wat leidde tot een belangrijk keerpunt voor de communicatie van het merk.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ad7780bdac198dac575aba96052f09d0 wp-block-paragraph\">Figuur 6: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f2e9d7\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-11603\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min.webp 711w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min-208x300.webp 208w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44 wp-block-paragraph\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading gesch-h32\">De wedergeboorte<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8d57979231bbb95e9a71592ca47640e4 wp-block-paragraph\">Europa begon haar moeilijke reis naar een nieuw begin na een periode van grote ellende. In de late jaren \u201840, na een gedwongen onderbreking door de oorlog, werkte het merk mee met de avant-garde artiest Carlo Fisanotti in een nieuwe reclamecampagne. De onmiskenbare Red Passion die het project inspireerde gaf het een doorslaggevend succes.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-817e9d3572e720a57b5324670d4a8f6e wp-block-paragraph\">Aperitivo Campari door Carlo Fisanotti, 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ac0e3d\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-11604\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min.webp 691w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min-202x300.webp 202w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-edab11866b2810ba1b735bb7c15de5f7 wp-block-paragraph\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">De wereld van sport<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-dc5323101942ffad951a969789c79142 wp-block-paragraph\">Artiesten zoals Felice Mosca, Attilio Rossi, Giovanni Mingozzi en Nino Nanni vonden inspiratie in de sport en drukten de Red Passion van Campari\u2019s uit in posters.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-cd4d098146e32c56811dfcf5060339e9 wp-block-paragraph\">The Aperitivo Olympics door Nino Nanni, 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3ad78b\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-11605\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min.webp 1072w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-300x224.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe wp-block-paragraph\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Red Passion, Underground<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7c8eb426917234fb5c224a35b7dc165c wp-block-paragraph\">In een verdere verklaring van de band tussen Campari en kunst ontwierp Bruno Munari de \u2018Declinazione grafica del nome Campari\u2019 (Graphic Declination of the name Campari) poster voor de opening van de eerste metrolijn van Milaan, de zogenaamde \u201cRed line\u201d<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7bd8e2\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-11606\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min.webp 774w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-227x300.webp 227w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7ac7e75017c64d235649c6c3e58f282d wp-block-paragraph\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Marangolo\u2019s Urban Culture<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-12f128be1468ad7f656a0cefc31552a1 wp-block-paragraph\">Het was illustrator Franz Marangolo die, in de jaren \u201860 en \u201870, de laatste posters tekende voor Campari vooraleer de fotografie de voornaamste methode van publiciteit werd. De protagonisten van de werken van Marangolo herinnerden aan de acteurs en actrices van die periode, zoalsAudrey Hepburn en Gregory Peck. Zijn illustraties beschreven de moderne stedelijke levensstijl, de drukte en de vrije tijd.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9545d7\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-11607\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min.webp 717w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De sterren en Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e4dcfecc770e408677c137e21b4829e0 wp-block-paragraph\">Campari\u2019s samenwerking met filmsterren en vermaarde regisseurs begon. Dit bereikte een toppunt in 1984 wanneer de iconische Federico Fellini zijn eerste commerci\u00eble kortfilm regisseerde voor de Italiaanse markt.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d29a77120ac4caf5bb936db65827f603 wp-block-paragraph\">Ondertiteling: A Modern Fairytale door Federico Fellini, 1984<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f00471\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11608\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fb95ecb7491796bbeafbcf3c98da65b7 wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Luxueuze levensstijl<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-78b8439baf61c425978a79f10948530f wp-block-paragraph\">De jaren \u201880 waren een periode van ecomische groei en luxueuze levensstijl, waar Campari de weg wees met exclusieve en karakteristieke verbruiksgelegenheden, in het bijzonder als eigenaar zijnde van de \u201cItaliaans-Milanese aperitief\u201d, een moment om iemands status in de samenleving te netwerken en weer te geven.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-fc8145\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11609\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-635c4201e54f3348a24ad05174fed3f0 wp-block-paragraph\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari &#8211; \u201cIt\u2019s Fantasy\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e3afdf8a55e7035a5b2c618b82ac00c9 wp-block-paragraph\">In 1987 werd \u2018Woman in Red\u2019, Kelly Le Brock, Campari\u2019s woordvoerster van beroemdheden door haar rol in de reclamespot \u201cCampari \u2013 It\u2019s Fantasy\u201d geregisseerd door de befaamde Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-77ec6e527d4491b44944694339840b23 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ded30d9b462475cde8200bd354b103e4 wp-block-paragraph\">Campari lanceerde de \u201cRed Passion\u201d reclamecampagne, gebaseerd op de vier fundamentele waarden van het merk: passie, een kosmopolische benadering, uniciteit en prestige.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-742e61\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11610\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThe Scratch\u201d door Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-485a901e16ef2377c7a7d6b423b4fb8e wp-block-paragraph\">Campari werkte samen met de welbekende Indische regisseur Tarsem in de reclamespot \u201cIl Graffio\u201d (The Scratch). Het werd een echte reclamedoorbraak; de eerste reclamespot om het onderwerp van sexuele identiteit aan te boren in Itali\u00eb.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a23e28\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11751\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2fe544fa8add0827b1bcc83efe9f21fe wp-block-paragraph\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">De verjaardag van de Campari kalender<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-268b4adae167361a6cc95fba71b0059f wp-block-paragraph\">De allereerste editie van de Campari kalender werd uitgebracht, met Realitza Baleva gefotografeerd door Andrea Varani.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7fe89a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11611\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9620df151983a9dc1ab59166c52ef52e wp-block-paragraph\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hotel Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-93c1fe641443c18351f7459f79659bfc wp-block-paragraph\">Het fictieve Hotel Campari is het podium voor \u201cLe Connaisseur\u201d, de eerste globale TV-campagne van het merk met de onweerstaanbare Salma Hayek en geregisseerd door Matthew Rolston. Salma Hayek had ook een hoofdrol in de 2007 Campari kalender gefotografeerd door de iconische Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e4dcd0\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11612\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ce36994ce3ce2755e92ae3430f1dc452 wp-block-paragraph\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Campari Tales<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-bf535937ac1ca5fa00b5d9ca1fdc34c2 wp-block-paragraph\">De verbazende Eva Mendes, gefotografeerd door Marino Parisotto, vertolkte twaalf glamoureuze en glanzende verhalen met haar verleidelijke sensualiteit en schoonheid voor de 2008 Campari kalender \u201cCampari Tales\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5f2db9\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11613\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8f3532fb2327233e31d4780f1bebe82b wp-block-paragraph\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-93a65b6dc5f5f7dbe93fc7de4e9f4c07 wp-block-paragraph\">Jean Paul Goude, the celebrated French designer, photographer and TV commercial director, took the plot of Hotel Campari and moved it to Club Campari, where Red Passion makes everything possible. Jessica Alba was the star of both the commercial and the 2009 Campari Calendar photographed by Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-fb98b5\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11614\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Milano<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-481aebb0ac47c5c50a3a6d7309ed8561 wp-block-paragraph\">In de 2010 Campari kalender bevinden wij ons op de Milanese tram nummer 609 met de verleidelijke protagoniste Olga Kurylenko, wanneer de stad zich beetje bij beetje openbaart met Campari die Red Passion inademt in elk frame. Shot door Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-21b5a8\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11615\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">150ste verjaardag<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cdb014642fd44e74c217561da6683a5f wp-block-paragraph\">Campari viert 150 jaar Red Passion. Sinds 1860 werd Campari geproefd en op prijs gesteld door vele mensen, puur of als een favoriet ingredi\u00ebnt in cocktails. Het is een symbool van de Italiaanse levensstijl en van Red Passion over de ganse wereld.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a88f79\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11616\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">De Art Label Collection<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-2013db9f0fa55766690610359263e7d7 wp-block-paragraph\">De Campari Art Labels werden gecre\u00eberd door internationale artiesten Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan en Tobias Rehberger als een viering van Campari\u2019s 150ste verjaardag. Dit werd een traditie die de verbinding tussen merk, product en kunst markeerde, en wordt nu elk jaar herhaald.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9e8d41\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-11752\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c35609f16336b61abd5c961f2381e22f wp-block-paragraph\">De nieuwe Galleria Campari maakte haar debuut. Deze speciale plaats werd het symbool van de diepe verbinding tussen Campari en de kunst. Een tastbare ervaring van Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0583b2\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11617\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fad157b798b5ffc3230535d161f5c524 wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Red Affair<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-f27ea33caa38d0fe97092c7c3410d6da wp-block-paragraph\">De 2011 kalender gefotografeerd door Michel Comte vertelt het intrigrerende verhaal van een charismatische kunstkenner vertolkt door Benicio Del Toro, die een mysterieuze boodschap ontvangt wat hem op een fascinerend avontuur plaatst waar hij een ring van illegale kunstdealers ontmaskert en een mooie vrouw redt. De Red Affair wou het publiek veroveren door een innemend en intrigerend filmverhaal verhaald door een reeks foto\u2019s.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-451aca\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11618\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-cf520d8a14c5ad1356d2dc8d2ca7735c wp-block-paragraph\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s the End of the World, Baby!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-44542f15bd69adb0e5ef0864d12cb0c9 wp-block-paragraph\">De 2012 Campari kalender haalt haar inspiratie uit het geroezemoes rond de Maya voorspelling dat de wereld zou vergaan in 2012 en beantwoordt dit \u2018sombere\u2019 denkbeeld door een positieve en energieke kijk te nemen op deze intigrerende theorie\u00ebn door hen visueel voor te stellen in een reeks krachtige, ontzagwekkende foto\u2019s. Gemaakt door Dimitri Daniloff met de mooie Mila Jovovich als protagoniste.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7df18d\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11619\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a0d90e28a9044251d7536997613ce525 wp-block-paragraph\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Kiss Superstition Goodbye<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-68d9748004b1de97b859b0a3c37cbaf2 wp-block-paragraph\">Geen enkel nummer heeft meer magische en raadselachtige betekenissen dan 13. Met de iconische Penelope Cruise, neemt de 2013 Campari kalender het publiek mee op een verbazende visuele reis, 13 levendige opnames voorstellend van intrigerende en mysterieuze bijgeloven, zoals zwarte katten, gebroken spiegels, onder ladders gaan en over scheuren lopen. De kalender neemt deze gelegenheid te baat om vertrouwen in te boezemen in de mensen overal ter wereld, onderstrepend dat zelfvertrouwen elk bijgeloof kan overwinnen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0cb330\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11620\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1eb8fa788239021d4687d06913e4cafd wp-block-paragraph\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wereldwijde viering<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-34c338fe9ca197f270b985a1bede1854 wp-block-paragraph\">2014 vieren met Campari betekende 12 maanden genieten van foto\u2019s van Koto Bolofo, wereldwijde passies en stijlen ontdekken door de meest intrigrerende feestelijkheden op de planeet, elke lengtegraad en cultuur overspannend samen met de verbazende Uma Thurman. Van het Lentefestival in Beijing, de grootste viering in China, naar Hanami in Japan, waar mensen genieten van de mooie kersebloesems in de lente, geeft de 2014 kalender een venster op de wereld en nodigt zij fans van Campari uit op een wereldreis van ontdekkingen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5d3648\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11621\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-674136e4caab1fd35f4a093431f1da4a wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Mixologie Mythologie<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4fd47dbd67a833e5ea14794b817fe925 wp-block-paragraph\">Deze dromerige beelden uit 2015 met Eva Green beelden de mooie en weinig bekende anecdotes, verhalen en nieuwsgierigheden uit bij elk iconisch Campari recept. Van het klassieke Negroni cocktail, gemaakt door graaf Camillo Negroni in 1919, tot de Americano in 1933 en heel de weg tot de creatie van de Campari Seltz, het meest populaire drankje in de Camparino in Galleria in Milaan, onthult en viert de kalender de recepten die de test van de tijd doorstaan hebben en nog steeds bewonderd worden in de moderne wereld van vandaag.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3 wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Wait<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ae8c3b98e83679bcd3736417abb1ec0e wp-block-paragraph\">Voor de nieuwe Campari campagne was Joel Schumacher ge\u00efnspireerd door het gezegde \u201cwachten op een plezier, is een plezier op zich\u201d van de Duitse filosoof Lessing. Het resultaat was een droomachtige barok kortfilm waarin het wachten op een speciale avond vergezeld wordt door de rituele aperitivo van Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a6acb641d4c26fb44b9d5bd9b8a94de0 wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Geen Negroni zonder Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-86d92e2e355d8025c8f16a0351dc0b72 wp-block-paragraph\">De Art Label collectie vierde Campari als het rode hart van de Negroni met een beperkte editie. Het eenvoudige, maar toch opvallende design van de labels vierde de kenmerken van Campari en het klassieke cocktail met Red Passion in haar midden, toevallig gecre\u00eberd in Firenze in 1919 door graaf Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3f7b1a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11622\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-a1585096252af9c1b00f5d968dcf705b wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De bitterzoete kalender<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fa3e720ef2397197b055fb1b8aacb686 wp-block-paragraph\">Ge\u00efnspireerd door de direct herkenbare iconografie van eender welke verkiezing, gebruikt de 2016 Campari kalender het klassieke thema als een metafoor voor de tweezijdigheid van twee tegengestelde zijden. Met Campari\u2019s unieke smaak als de epitoom van tweezijdigheid vraagt de kalender handig aan de mensen welk aspect van de klassieke ap\u00e9ritif zij het meest identificeren: Bitter of zacht. Kate Hudson belichaamt en verpersoonlijkt de twee zielen van Campari, de rollen spelend van twee verschillende kandidaten: de ene de bekorende bitterheid promotend en de andere een meer subtiele, intrigerende zachtheid ondersteunend.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a234219d1e25d54091f1a023b660a2b7 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campagne-creatie<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-85e7d5352b023bcb3ac3d38b67e1662f wp-block-paragraph\">De bekende regisseur en Oscarwinnaar Paolo Sorrentino vertelt over Red Passion. Voor de nieuwe campagne brengt Sorrentino opnieuw een bezoek aan de metafoor van de creatie in een film die de essentie van het merk weergeeft, als \u201cNiets kan gecre\u00eberd worden zonder passie\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c8c631\">\n<picture>\n<img width=\"1024\" height=\"768\" class=\"wp-image-11623\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-300x225.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-768x576.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Killer in Red<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8ce986be51258f71cf5bd70cc8981f23 wp-block-paragraph\">De Oscarwinnende Paolo Sorrentino schreef en regisseerde een intrigerende noir met in de hoofdrol Clive Owen. In de rol van barman Floyd vertelde hij het verhaal van het Killer in Red cocktail. De film huldigde Red Diaries, de filmische evolutie van de Campari kalender.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c53d47\">\n<picture>\n<img width=\"1024\" height=\"576\" class=\"wp-image-11624\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-300x169.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-768x432.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-3f87b817b0ac91c013baf13945969bef wp-block-paragraph\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Legend of Red Hand<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1693fab2cfe00bf211d6ecfdfed1619b wp-block-paragraph\">Campari\u2019s Red Diaries ging verder: het merk koos Stefano Sollima om de idee te verkondigen dat er een verhaal zit achter elk cocktail. Een eindeloze jacht, een verborgen identiteit en een mysterieuze rode handschoen waren de ingredi\u00ebnten van \u201cThe Legend of Red Hand\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-be6666\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-300x211.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-768x539.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entering Red<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cc57fe1b3e75b7e631c8c113f6a8a094 wp-block-paragraph\">De 2019 Campari Red Diaries kortfilm, geregisseerd door Matteo Garrone, volgde de intrigerende Ana de Armas wanneer haar nieuwsgierige ziel haar en ontdekkingsreis laat beginnen, geleid door haar Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9f9b6f\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ed943d04a53cbfebd8c88bb075781402 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">100 jaar Negroni<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e318bca6643e01be18efa6a8681ccb70 wp-block-paragraph\">Campari, het rode hart van de Negroni, vierde het klassieke cocktail, geboren in Firenze in 1919, en vernoemde het naar haar schepper graaf Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-40b0eb\">\n<picture>\n<img width=\"1024\" height=\"766\" class=\"wp-image-11626\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/13\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-300x224.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-4c54224eb36a8b05b00f3fbe1168155f wp-block-paragraph\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fellini Forward<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-326badcf362eb420e918d2daca05524f wp-block-paragraph\">Campari lanceerde Red Diaries 2021: een pioniersproject als eerbetoon aan de overleden Federico Fellini, genaamd Fellini Forward. Technieken van kunstmatige intelligentie gebruikend, verkende het het creatieve genie van een van de grootste filmmakers van alle tijden om een unieke kortfilm te maken. Een documentaire stelde het volledige project tentoon, het proces dekkend van begin tot einde en de toekomst van film en mensheid tegenover machine creatieve samenwerking verkennend.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<style>@media(max-width:1023.98px){.wp-block-wdf-timeline .wp-block-wdf-timeline-content-area .wp-block-heading.gesch-h32{font-size:32px}}<\/style>\n<!--\n  HOTFIX TEMPORANEO \u2014 da incollare in un blocco \"HTML personalizzato\" (Custom HTML)\n  di Gutenberg nella pagina \"nossa-historia\" (o dove serve). 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