{"id":73,"date":"2026-07-28T09:52:56","date_gmt":"2026-07-28T09:52:56","guid":{"rendered":"https:\/\/www.campari.com\/en-ca\/?page_id=73"},"modified":"2026-09-22T02:01:15","modified_gmt":"2026-09-22T02:01:15","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.campari.com\/en-ca\/our-history\/","title":{"rendered":"Our HISTORY"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\"><div class=\"wp-block-cover alignfull hero-fluid has-background-dim wdfres-cover-9ec80c\">\n<picture>\n<img width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background wp-image-105\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/02\/page-bg-history-hero-min.jpg\" alt=\"\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-group w-100 is-layout-constrained wdfres-core-group-dff8b1\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3895d3c0 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">Our <br><mark class=\"has-inline-color has-secondary-300-color\">history<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/www.campari.com\/en-ca\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-e40f27\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d8299b\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-11597\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-300x181.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-768x464.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc wp-block-paragraph\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The origins of passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-942a3faca34909778aac5131eeed6791 wp-block-paragraph\">Driven by his Red Passion, in 1860 Gaspare Campari invented a liquid so distinctive and revolutionary that it has not been altered since.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9083cd298e35b48492f2287303e5d5f9 wp-block-paragraph\">The creativity and passion of Gaspare Campari and his son Davide were so strong that their genius lives on through the brand, the liquid and those it inspires.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a2b553\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-11598\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-b85a44a836e0414e963069c76c4ff5eb wp-block-paragraph\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Iconic premises<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-43c787f7d51b7527d09bdccd6450ead4 wp-block-paragraph\">As Gaspare\u2019s Passion grew together with the brand, he identified an opportunity to run his business from the newly built Galleria Vittorio Emanuele Il, the cultural epicentre of Milano. He moved into the majestic new building and named it Caff\u00e8 Campari which looked toward the iconic Piazza Duomo.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d82865814d97d8d00dffa7e87e0d8e6f wp-block-paragraph\">Here Davide Campari, heir of the Campari business, was born on 17th November 1867.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ab4efa\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-11599\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-300x217.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-768x556.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02 wp-block-paragraph\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The expansion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cb13185d5dbcf35e7017e6b7f4e4b719 wp-block-paragraph\">Campari Bitter soon outgrew Caff\u00e8 Campari. Its rapid, international growth resulted in the opening of the first ever Campari laboratory in Milano.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d868a9a62805525355ce52765fc0916e wp-block-paragraph\">The success continued and to meet the new demand, in 1904 Campari moved to a proper plant in Sesto San Giovanni, home now to Campari Group Headquarters. Davide\u2019s Red Passion was inspiring him to bring Campari to the world.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-58f7c7ea04cb8dde86399930290b683e wp-block-paragraph\">Photograph of the Historical Campari Factory<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-45f948\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-11600\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-300x243.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-768x623.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d2cd5e28f2e572e67f61535a4e82ffdc wp-block-paragraph\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Camparino<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-3f9a03e37f49952b446b26a6313957e6 wp-block-paragraph\">In homage to his late father\u2019s Caff\u00e8 Campari, Davide created the bar Camparino in Galleria.<br>It revolutionised the way the bitter was enjoyed, and introduced the lifestyle of Red Passion to the Milanese people, creating the aperitivo they adore to this day and maintaining its influence in culture.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-2d59ae8e495cb4dd3f2cb2266607be18 wp-block-paragraph\">Figure: The Camparino in Galleria photographed in 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7e48dd\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-11601\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min.webp 700w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min-205x300.webp 205w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5 wp-block-paragraph\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Red Heart and Art Liaison<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7b64be22901aa9d4864f90e1605535c6 wp-block-paragraph\">It\u2019s the beginning of an era. The Americano and the Negroni are invented, with Red Passion at the heart. Both cocktails are listed on the IBA Official drinks list, in The Unforgettable category.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fd2fb064cbbf73a07232b2d090243b97 wp-block-paragraph\">At the same time, many great artists of the time began to work with Campari, marking the beginning of the connection of the brand with the world of art. For example, Leonetto Cappiello designed the famous Spiritello spirit wrapped in an orange peel.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cd8e8c\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-11602\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min.webp 889w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-260x300.webp 260w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-768x885.webp 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f65c9bd1d4d7e699fe825ac493d98bae wp-block-paragraph\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Futuristic Advertising<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-3bd169877d670d8495c76e1dc6eb1935 wp-block-paragraph\">From the very beginning, Campari has pushed the boundaries of creativity to go beyond the norm, and this is evident in the unforgettable advertising that made the brand what it is today. As art became more geometrical and dynamic, Campari embraced Depero\u2019s Red Passion made up of mechanical designs and organic shapes, leading to an important turning point for the brand\u2019s communication.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-f8b87a8be8c0ddc315827fd18a90b3a3 wp-block-paragraph\">Figure: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-33b78e\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-11603\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min.webp 711w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min-208x300.webp 208w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44 wp-block-paragraph\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Rebirth<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b23cadf2d9357c955a4a44c5301f3de5 wp-block-paragraph\">Europe began its difficult journey towards a new beginning after a period of great distress. In the late forties, after a forced hiatus due to the war, the brand collaborated with avant-garde artist Carlo Fisanotti in a new advertising campaign. The undeniable Red Passion that inspired the project rendered it a resounding success.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e97c54624ed97a00aba10ba5f923932e wp-block-paragraph\">Aperitivo Campari by Carlo Fisanotti, 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1353db\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-11604\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min.webp 691w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min-202x300.webp 202w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-edab11866b2810ba1b735bb7c15de5f7 wp-block-paragraph\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The World of Sport<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-847f2395d8b9843e6e94824e847612db wp-block-paragraph\">Artists such as Attilio Rossi, Giovanni Mingozzi and Nino Nanni took inspiration from the world of sports expressing in its posters the Red Passion of Campari.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-747897ca7f53507f2922b1f88d27b41b wp-block-paragraph\">The Aperitivo Olympics by Nino Nanni, 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3df2e8\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-11605\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min.webp 1072w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-300x224.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-768x575.webp 768w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe wp-block-paragraph\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Red Passion, Underground<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a2c626fd94c413e948d520efdc0ae507 wp-block-paragraph\">In a further declaration of the bond between Campari and art, Bruno Munari designed the \u2018Declinazione grafica del nome Campari\u2019 (Graphic Declination of the name Campari) poster for the opening of Milan\u2019s first subway line, the so called \u201cRed line\u201d. The creativity and passion of Gaspare Campari and his son Davide were so strong that their genius lives on through the brand, the liquid and those it inspires.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-28d6b9\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-11606\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min.webp 774w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-227x300.webp 227w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7ac7e75017c64d235649c6c3e58f282d wp-block-paragraph\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Marangolo\u2019s Urban Culture<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a83bba9fe0a99927f4a647c6e71fe033 wp-block-paragraph\">It was illustrator Franz Marangolo who, in the 60s and 70s, drew the last posters for Campari before photography became the key method of publicity. The protagonists of Marangolo\u2019s works recalled the actors and actresses of the age, such as Audrey Hepburn and Gregory Peck. His illustrations described the modern urban lifestyle, the hustle and bustle, and leisure time.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-03559f\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-11607\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min.webp 717w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Stars and Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2751076f54e538b135f8342f1f142172 wp-block-paragraph\">Campari\u2019s collaboration with stars of cinema and celebrated directors began. This culminated in 1984 when the iconic Federico Fellini directed his very first short film commercial for the Italian market.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-85c8a26f94abb287356e11f22d2d6795 wp-block-paragraph\">A Modern Fairytale by Federico Fellini, 1984<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-33e307\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11608\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fb95ecb7491796bbeafbcf3c98da65b7 wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Luxury lifestyle<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-53430baece64a25a85dd00671face428 wp-block-paragraph\">The 80s was a period of economic growth and luxurious lifestyle, with Campari leading the way with exclusive and distinctive consumption occasions, owning, in particular, the \u201cItalian Milanese aperitif\u201d, a moment to network and display one\u2019s status in society.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-625091\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11609\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-635c4201e54f3348a24ad05174fed3f0 wp-block-paragraph\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari &#8211; \u201cIt\u2019s Fantasy\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-94b244075441746533ec2100d76cecbc wp-block-paragraph\">In 1987 the \u2018Woman in Red\u2019, Kelly Le Brock, became Campari\u2019s celebrity testimonial, starring in the commercial \u201cCampari \u2013 It\u2019s Fantasy\u201d directed by the renowned Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-77ec6e527d4491b44944694339840b23 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-218f2e8ea1795a62a66b73bc6bba8f91 wp-block-paragraph\">Campari launched the \u201cRed Passion\u201d advertising campaign, based on the brand\u2019s four fundamental values: passion, a cosmopolitan approach, uniqueness, and prestige.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7e2fb5\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11610\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;The Scratch&#8221; by Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-258fec848dc48bae23d3bdde2dd8886e wp-block-paragraph\">Campari collaborated with well-known Indian director Tarsem in the commercial \u201cIl Graffio\u201d (The Scratch). It was a true advertising breakthrough; the first commercial to broach the subject of sexual identity in Italy.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-84efa8\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11683\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2fe544fa8add0827b1bcc83efe9f21fe wp-block-paragraph\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Birth of the Campari Calendar<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-7282d4f630930773a39f8ad4cb772dd0 wp-block-paragraph\">The very first edition of the Campari calendar was released, featuring Realitza Baleva photographed by Andrea Varani.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cd9749\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11611\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9620df151983a9dc1ab59166c52ef52e wp-block-paragraph\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hotel Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3faeccd0577dda952bb9e04051c29422 wp-block-paragraph\">The fictional Hotel Campari is the stage for \u201cLe Connaisseur\u201d, the brand\u2019s first global TV campaign starring Salma Hayek and directed by Matthew Rolston. Salma Hayek also starred in the 2007 Campari Calendar photographed by the iconic Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d9f6af\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11612\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ce36994ce3ce2755e92ae3430f1dc452 wp-block-paragraph\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Campari Tales<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-aac9a0db26d0deb23c9d714686e9f64e wp-block-paragraph\">The stunning Eva Mendes, photographed by Marino Parisotto, interpreted twelve glamorous, glossy tales featuring her alluring sensuality and beauty for the 2008 Campari Calendar \u201cCampari Tales\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3f2982\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11613\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8f3532fb2327233e31d4780f1bebe82b wp-block-paragraph\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-93a65b6dc5f5f7dbe93fc7de4e9f4c07 wp-block-paragraph\">Jean Paul Goude, the celebrated French designer, photographer and TV commercial director, took the plot of Hotel Campari and moved it to Club Campari, where Red Passion makes everything possible. Jessica Alba was the star of both the commercial and the 2009 Campari Calendar photographed by Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-be5121\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11614\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Milano<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e16f802756038d7078a3b2a935aa8084 wp-block-paragraph\">In the 2010 Campari Calendar we find ourselves on the Milan tram number 609 with seductive protagonist Olga Kurylenko, as the city reveals itself little by little with Campari breathing Red Passion into every frame.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-140706aa643ff16e11439d4a0503cd45 wp-block-paragraph\">Shot by Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-04e9c0\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11615\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">150th Anniversary<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0c92274a0f156ea928585f05b09da561 wp-block-paragraph\">Campari celebrated 150 years of Red Passion. Since 1860, Campari has been tasted and appreciated by many people, neat or as a favourite ingredient in cocktails. It is a symbol of Italian lifestyle and Red Passion all over the world.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-112264\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11616\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Art Label Collection<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-84da56361502e036ce9e4955cd20a774 wp-block-paragraph\">The Campari Art Labels were created by international artists Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan and Tobias Rehberger as a celebration of Campari\u2019s 150th Anniversary. This became a tradition that marked the connection between brand, product and art, and is now replicated each year.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-59b9b5\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-11684\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-08771740e2349f3daf07d5c8ca9e3e10 wp-block-paragraph\">The new Galleria Campari made its debut. This special space became the symbol of the deep connection between Campari and art. A tangible experience of Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-57819e\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11617\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fad157b798b5ffc3230535d161f5c524 wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The red affair<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d5e2fa08553099a4666195226ddf6ad9 wp-block-paragraph\">The 2011 Calendar photographed by Michel Comte tells the intriguing story of a charismatic art connoisseur interpreted by Benicio Del Toro, who receives a mysterious message setting him on a fascinating adventure to uncover a ring of illegal art dealers and rescue a beautiful woman. The Red Affair sought to capture the audience through an engaging and intriguing cinematic story told through a series of photographs.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-70c56f\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11618\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-cf520d8a14c5ad1356d2dc8d2ca7735c wp-block-paragraph\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s the End of the World, Baby!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e644d5a337cc98d33ba0987de9146f76 wp-block-paragraph\">The 2012 Campari Calendar takes its inspiration from the buzz around the Mayan prediction that the world would end in 2012 and answers this \u2018gloomy\u2019 imaginary taking a positive and energetic look at these intriguing theories, presenting them visually in a series of powerful, awe inspiring photographs. Shot by Dimitri Daniloff with the beautiful Mila Jovovich as protagonist.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d84e3a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11619\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a0d90e28a9044251d7536997613ce525 wp-block-paragraph\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Kiss superstition goodbye<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e6b6d523357f691de765e991c3e42d4f wp-block-paragraph\">No number in the world has more magical and enigmatic meaning than 13. Starring the iconic Penelope Cruz, the 2013 Campari Calendar takes the audience on a stunning visual voyage, showcasing 13 vivid shots of intriguing and mystical superstitions, such as black cats, broken mirrors, walking under ladders and walking on cracks. The Calendar takes this opportunity to instil confidence in people across the world, underlining that self-belief enables any superstition to be overcome.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a6f2b9\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11620\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1eb8fa788239021d4687d06913e4cafd wp-block-paragraph\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Worldwide celebration<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-54bcd3d51e6438108109ed26843f91ac wp-block-paragraph\">Celebrating 2014 with Campari meant enjoying 12 months photographed by Koto Bolofo, discovering worldwide passions and styles through the most intriguing festivities on the planet, spanning every latitude and culture alongside the stunning Uma Thurman. From the Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, where people enjoy the beautiful cherry blossoms of spring, the 2014 Calendar provides a window on the world and invites fans of Campari to embark on a global voyage of discovery.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2ddcf0\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11621\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-674136e4caab1fd35f4a093431f1da4a wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Mixology mythology<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-330d42332932b8f53e8544af94a7f0cb wp-block-paragraph\">This 2015 dreamlike imagery featuring Eva Green depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic Campari recipe. From the classic Negroni cocktail, created by Count Camillo Negroni in 1919, to the Americano in 1933 and all the way to the creation of the Campari Seltz, the most popular drink in the Bar Camparino in Galleria in Milan, the Calendar explores and celebrates the recipes that have stood the test of time and are still adored in today\u2019s modern world.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3 wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Wait<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7613df17bda8f50de9cf2c4e8f5cb0a6 wp-block-paragraph\">For the new Campari campaign, Joel Schumacher was inspired by the adage \u201cTo await a pleasure, is itself a pleasure\u201d from the German philosopher Lessing. The result was a Baroque, dreamlike short film in which the wait for a special evening is accompanied by the aperitivo ritual of Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2c25b7\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11622\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min.webp 767w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a6acb641d4c26fb44b9d5bd9b8a94de0 wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The bittersweet calendar<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-08fc38c9f7229e2ff72fadf3995fa1b0 wp-block-paragraph\">Inspired by the instantly recognizable iconography of any election, the 2016 Campari Calendar uses the classic theme as a metaphor for the duality of two opposing sides. With Campari\u2019s unique taste serving as the epitome of duality, the Calendar cleverly asks people which aspect of the classic ap\u00e9ritif they identify with more: Bitter or Sweet. Kate Hudson embodies and personifies the two souls of Campari, playing the roles of two different candidates: one promoting the captivating bitterness and the other supporting a more subtle, intriguing sweetness.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creation<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0e87569cd2330b21574b71c717e04e76 wp-block-paragraph\">The renowned director and Oscar winner Paolo Sorrentino narrated Red Passion. For the new campaign, Sorrentino revisits the metaphor of the Creation in a film that expresses the very essence of the brand, as \u201cNothing can be created without Passion\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a4a8ce\">\n<picture>\n<img width=\"1024\" height=\"768\" class=\"wp-image-11623\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-300x225.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a234219d1e25d54091f1a023b660a2b7 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Killer in Red<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-15300eb132073dac135ef084b007bad7 wp-block-paragraph\">The Oscar-winning Paolo Sorrentino wrote and directed an intriguing noir starring leading man Clive Owen. In the role of bartender Floyd, he told the story of the Killer in Red cocktail. The film inaugurated Red Diaries, the cinematic evolution of the Campari calendar.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-179d4e\">\n<picture>\n<img width=\"1024\" height=\"576\" class=\"wp-image-11624\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-300x169.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-768x432.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-2a355054d56c2354c3e2b051e5e6be73 wp-block-paragraph\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Legend of Red Hand<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-faa5aff6e55c4a11f3b22e7ed6e3784b wp-block-paragraph\">Campari\u2019s Red Diaries continued: the brand chose Stefano Sollima to recount the idea that there is a story behind every cocktail. An endless chase, a hidden identity and a mysterious red glove were the ingredients of \u201cThe Legend of Red Hand\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-63caa6\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-300x211.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-768x539.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ed943d04a53cbfebd8c88bb075781402 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Entering Red<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-77929a144c78a5b267ceaa090d919cd2 wp-block-paragraph\">The 2019 Campari Red Diaries short film, directed by Matteo Garrone, followed the intriguing Ana de Armas as her curious soul prompts her to begin a journey of discovery, led by her Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c5c047\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100 years of Negroni<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e8915c55c85b37f4498e2916e06c68c9 wp-block-paragraph\">Campari, the red heart of the Negroni, celebrated the classic cocktail born in Florence in 1919, and named after its creator Count Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2fc39e\">\n<picture>\n<img width=\"1024\" height=\"766\" class=\"wp-image-11626\" src=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/8\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min.webp 1024w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-300x224.webp 300w, https:\/\/www.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-768x575.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-996019582064e28b839a770d62dba161 wp-block-paragraph\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Fellini Forward<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-0696dcb96649836f96f1def297c19de0 wp-block-paragraph\">Campari launched Red Diaries 2021: a pioneering project in homage to the late Federico Fellini, named Fellini Forward. Using Artificial Intelligence techniques, it explored the creative genius of one of the greatest filmmakers of all time to create a one-of-a-kind short film. A documentary showcased the full project, covering the process from start to finish and exploring the future of cinema and human vs. machine creative collaboration.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<!--\n  HOTFIX TEMPORANEO \u2014 da incollare in un blocco \"HTML personalizzato\" (Custom HTML)\n  di Gutenberg nella pagina \"nossa-historia\" (o dove serve). 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