2010 Campari Milano

Campari’s eleventh Calendar shot by Simone Nervi speaks through the simple but captivating and sophisticated fascination of places, intriguing moments and the city of Milan's most absorbing ritual: the aperitif. In this series of dramatic images interpreted by the seductive Olga Kurylenko, Campari takes centre stage, breathing passion into every picture. We are on the historic Milanese tram 609 as, little by little, Milan reveals itself to the audience, and together with Campari, creates the setting for every shot. Campari and Milan, resolute and seductive, both live in the gaze of Olga Kurylenko. Like the Campari woman, Milan shows and hides itself, winks and withdraws, daring us to continue following her. This is how the story of Campari Milano begins. The talent is observed by men won over by her audacity, accompanying her through the city streets, its fashion studios, apartments and most elegant private gardens, some of the most symbolic spots for aperitifs. The fountain in Piazza Cairoli, Sforza Castle, the historic dairy in via Vigevano, the centre of bohemian Milan, and the central station are tinged with red.

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